October 7-10, 2023 | San Diego, California

The Customer Business Meeting Approach

The National Frozen & Refrigerated Foods Convention isn’t just your typical industry meeting. While there are breakfast speakers, luncheons and a networking reception, most of your time spent at the NFRA Convention will be in one-on-one business meetings with the companies of your choice. The real value of this Convention is that all the major companies in the industry – retailers, manufacturers, sales agents, logistics providers, suppliers – are all in one place, making it possible to hold dozens of meetings in just a few days.

How Customer Business Meetings Work

NFRA provides Retailer members with complimentary meeting rooms so they may hold appointments throughout the Convention. These meetings can take any direction the participants choose, from the review of an established account to the introduction of a new product. See the Business Meetings page for full details.

How You Can Participate

The NFRA Convention is unique in its ability to bring together hundreds of top industry executives in one place at one time; and sponsoring a Convention event is a great way to maximize your brand’s visibility before, during and after the Convention.


The NFRA Convention offers the opportunity to put your products in front of a targeted and influential audience of thousands of potential attendees and industry executives. Print and digital options are available.


Showcase your product by participating in the three-day Café NFRA or the kickoff Taste of Excellence reception. Both offer manufacturers the opportunity to sample their products to attendees during the event. Table Top Exhibits for non-food products are also available.


What People Say

“The NFRA Convention, and particularly the Taste of Excellence, gives us some great exposure and an opportunity to showcase our product in hopes of reaching some new retail customers, or expand varieties with existing customers.”

NFRA Manufacturer Member

“The NFRA Convention provides arguably the most ROI of any conference that we attend annually. The meetings are about innovation, brand strategy, driving trial/ awareness, and industry fellowship. It is a truly unique experience each October.”

NFRA Retailer Member

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