Luncheons

NFRA Annual Membership Luncheon
featuring the Refrigerated Food Hall of Fame
Monday, October 14 | 12:00 pm – 1:00 pm

The Membership Luncheon serves as NFRA’s official annual business meeting where the latest members of the Board of Directors, as well as the new Chairman will be installed. Current NFRA Chairman Dave Jones, Kellogg Company, will review some of NFRA’s accomplishments in the months since last year’s NFRA Convention.

The Refrigerated Food Hall of Fame inductees will be recognized during the luncheon as well. This honor is presented to individuals who have made significant contributions and provided leadership and innovation to the refrigerated foods industry. The 2019 honorees are Jeff Thomas, Crystal Farms (retired) and John Larsen, Albertsons Companies.

John Larsen is Senior Director of Space Planning with Albertsons Companies in Boise, ID, where he manages the space planning of all 2,400 stores. John has held various roles throughout his career including Vice President of Dairy, Refrigerated in the Corporate Marketing department at Safeway, Pleasanton, CA, Manager of National Categories and Director of Sales and Marketing and Director of General Merchandise among others. John served as Chairman of NFRA in 2012 and 2013, during which time NFRA launched its successful consumer PR consumers.

Jeff Thomas took on a role to launch the Simply Potatoes refrigerated line in 1989, which was one of the first products of its kind in the refrigerated dairy case. Over the following 25 years, Jeff worked with his team and the whole Michael Foods organization to grow the company from its formation in 1987 to the multi-billion dollar manufacturer it is today. Jeff was inducted into the Honorable Order of Penguins in 2006 and served as NFRA Chairman in 2011, before happily retiring in 2014. He volunteers for ICA Foodshelf, where he stocks and maintains inventories of foods to serve the needy.

Thank you to our sponsors:

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Awards Luncheon
Tuesday, October 15 | 12:00 pm – 1:00 pm

This luncheon will honor the frozen and refrigerated Golden Penguin Award winners for March National Frozen Food Month, June Dairy Month and the June/July Summer Favorites Ice Cream & Novelties promotion. Only the most successful in-store promotions receive the elite distinction of being named a Golden Penguin Award winner; they represent the most original and resourceful merchandising strategies in our creative industry.

The highly anticipated announcement of the Top Marketer winners will be revealed, along with recognition of the highest scoring entry in each of the Overall Marketing Campaign subcategories.

Want a chance at winning a Golden Penguin Award? Find the full details on the NFRA website here!