2026 Sponsorships

The NFRA Convention is unique in its ability to bring together hundreds of top industry executives in one place at one time. Sponsoring a Convention event is a great way to maximize your brand’s visibility before, during and after the Convention.

Taste of Excellence Reception – $40,000

Limit one sponsorship; available only to Sales Agent, Logistics Provider or Supplier members.

This sponsorship supports the signature opening reception.

• Fifteen complimentary Convention registrations – valued at $12,375
• Complimentary Tabletop Exhibit – valued at $2,500
• Complimentary ad on the back cover of the Taste of Excellence booklet, distributed to all Convention attendees
• Complimentary full page, full-color ad in Convention Preview Magazine – valued at $2,700
• Complimentary full page, full-color ad in Convention Program & Directory – valued at $2,035
• Digital banner ad on Taste of Excellence webpage – valued at $1,420
• Exclusive digital ad in Taste of Excellence email distributed to all Convention attendees
• Dedicated social post on NFRA LinkedIn page
• Additional brand exposure opportunities during the Taste of Excellence
• Brand recognition in Convention promotional materials
• Brand recognition on the Convention mobile app and event website
• Brand recognition on special signage at Convention events


Monday / Tuesday Breakfast Session – $30,000

Limit one sponsorship per day.

These sessions bring attendees together for breakfast and a featured speaker.

• Branding opportunities available during breakfast
• Serve as co-host for the Breakfast Session and introduce the morning’s speaker
• Ten complimentary Convention registrations – valued at $8,250
• Complimentary full page, full-color ad in Convention Preview Magazine – valued at $2,700
• Complimentary full page, full-color ad in Convention Program & Directory – valued at $2,035
• Brand/Company logo displayed during breakfast
• Brand recognition in Convention promotional materials
• Brand recognition on the Convention mobile app and event website
• Brand recognition on special signage at Convention events


Retailer Meeting Room Experience – $20,000

Limit one sponsorship.

Supports retailer business meetings by providing wi-fi and digital presentation capabilities in each meeting room.

• Seven complimentary Convention registrations – valued at $5,775
• Complimentary full page, full-color ad in Convention Preview Magazine – valued at $2,700
• Complimentary full page, full-color ad in Convention Program & Directory – valued at $2,035
• Branding on Retailer Meeting Room key card holders
• Logo on wi-fi instructions place in each meeting room
• Branded water bottles placed in Retailer Meeting Rooms
• Brand recognition in Convention promotional materials
• Brand recognition on the Convention mobile app and event website
• Brand recognition on special signage at Convention events


Coffee Bar Sponsorship – $20,000

Limit one sponsorship.

Open during registration hours at the NFRA Convention and located centrally within the registration area for maximum visibility and attendee traffic.

• Seven complimentary Convention registrations – valued at $5,775
• Complimentary full page, full-color ad in Convention Preview Magazine – valued at $2,700
• Complimentary full page, full-color ad in Convention Program & Directory – valued at $2,035
• Branding on coffee bar beverage napkins
• Branding on coffee bar
• Opportunity to provide branded coffee cups
• Brand recognition in Convention promotional materials
• Brand recognition on the Convention mobile app and event website
• Brand recognition on special signage at Convention events


NFRA Networking Reception – $12,500

Limit three sponsorships.

This relaxed Monday evening reception offers time to meet and greet industry colleagues over food and drink.

• Four complimentary Convention registrations – valued at $3,300
• Complimentary half page, full-color ad in Convention Preview Magazine – valued at $2,320
• Complimentary half page, full-color ad in Convention Program & Directory – valued at $1,745
• Brand/Company logo displayed during the Reception
• Brand recognition in Convention promotional materials
• Brand recognition on the Convention mobile app and event website
• Brand recognition on special signage at Convention events


Monday Annual Membership Luncheon – $10,000

Limit three sponsorships.

This luncheon features the annual NFRA business meeting and installation of new Board members, Officers and Chair.

• Three complimentary Convention registrations – valued at $2,475
• Complimentary quarter page, full-color ad in Convention Preview Magazine – valued at $2,010
• Complimentary quarter page, full-color ad in Convention Program & Directory – valued at $1,515
• Brand/Company logo displayed during the Luncheon
• Brand recognition in Convention promotional materials
• Brand recognition on the Convention mobile app and event website
• Brand recognition on special signage at Convention events


Tuesday Golden Penguin Awards Luncheon – $10,000

Limit three sponsorships.

This closing luncheon honors the 2026 Golden Penguin Award Winners.

• Three complimentary Convention registrations – valued at $2,475
• Complimentary quarter page, full-color ad in Convention Preview Magazine – valued at $2,010
• Complimentary quarter page, full-color ad in Convention Program & Directory – valued at $1,515
• Brand/Company logo displayed during the Luncheon
• Brand recognition in Convention promotional materials
• Brand recognition on the Convention mobile app and event website
• Brand recognition on special signage at Convention events


New Member Reception – $7,500

Three sponsorships available.

• Three complimentary Convention registrations – valued at $2,475
• Complimentary quarter page, full-color ad in Convention Preview Magazine – valued at $2,010
• Complimentary quarter page, full-color ad in Convention Program & Directory – valued at $1,515
• Brand/Company logo displayed during the Reception
• Brand recognition in Convention promotional materials
• Brand recognition on the Convention mobile app and event website
• Brand recognition on special signage at Convention events


Taste of Excellence Bars – $6,000

Limit three sponsorships.

Sponsor the hosted bars for the Taste of Excellence on Sunday evening.

• Two complimentary Convention registrations – valued at $1,650
• Complimentary business card size, full-color ad in Convention Preview Magazine – valued at $1,260
• Complimentary business card size, full-color ad in Convention Program & Directory – valued at $960
Brand recognition at the Taste of Excellence bars on Sunday evening
• Brand recognition in Convention promotional materials
• Brand recognition on the Convention mobile app and event website
• Brand recognition on special signage at Convention events


NFRA Networking Reception Bars – $6,000

Limit three sponsorships.

Sponsor the hosted bars for the NFRA Networking Reception on Monday evening.

• Two complimentary Convention registrations – valued at $1,650
• Complimentary business card size, full-color ad in Convention Preview Magazine – valued at $1,260
• Complimentary business card size, full-color ad in Convention Program & Directory – valued at $960
Brand recognition at the NFRA Networking Reception bars on Monday evening
• Brand recognition in Convention promotional materials
• Brand recognition on the Convention mobile app and event website
• Brand recognition on special signage at Convention events


Mobile App – $6,000

Limit three sponsorships.

Supports the 2026 Convention Mobile App featuring the complete attendee list, schedule of events, maps, sponsors, speaker information and more.

• Two complimentary Convention registrations – valued at $1,650
• Complimentary business card size, full-color ad in Convention Preview Magazine – valued at $1,260
• Complimentary business card size, full-color ad in Convention Program & Directory – valued at $960
• In-app, sponsor-provided banner ad linking to company/brand website
• Brand recognition in Convention promotional materials
• Brand recognition on event website
• Brand recognition on special signage at Convention events

Thank you to our Mobile App Sponsors:

Café NFRA Wi-Fi Hotspot – $6,000

Three sponsorships available.

Provides wi-fi for attendees in the Café NFRA area.

• Two complimentary Convention registrations – valued at $1,650
• Complimentary business card size, full-color ad in Convention Preview Magazine – valued at $1,260
• Complimentary business card size, full-color ad in Convention Program & Directory – valued at $960
• Brand recognition in Convention promotional materials
• Brand recognition on the Convention mobile app and event website
• Brand recognition on special signage at Convention events


Retailer Refreshment Station – $6,000

Limit three sponsorships.

The refreshment stations are located on the Retailer Meeting Room floors and consist of hotel-provided beverages only.

• Two complimentary Convention registrations – valued at $1,650
• Complimentary business card size, full-color ad in Convention Preview Magazine – valued at $1,260
• Complimentary business card size, full-color ad in Convention Program & Directory – valued at $960
• Brand recognition at the Retailer Refreshment Station
• Brand recognition in Convention promotional materials
• Brand recognition on the Convention mobile app and event website
• Brand recognition on special signage at Convention events   


Café NFRA Beverage Station – $6,000

Limit three sponsorships.

The beverage station is located in Café NFRA and consists of hotel-provided beverages only.

• Two complimentary Convention registrations – valued at $1,650
• Complimentary business card size, full-color ad in Convention Preview Magazine – valued at $1,260
• Complimentary business card size, full-color ad in Convention Program & Directory – valued at $960
• Brand recognition at the Café NFRA Beverage Station
• Brand recognition in Convention promotional materials
• Brand recognition on the Convention mobile app and event website
• Brand recognition on special signage at Convention events


General Sponsorship – $3,500

General Sponsors support the overall Convention.

• One complimentary Convention registration – valued at $825
• 50% discount on any Convention print advertising opportunity
• Brand recognition in Convention promotional materials
• Brand recognition on the Convention mobile app and event website
• Brand recognition on special signage at Convention events